On 14th October 2019, the Italy-ASEAN Association held a working breakfast on e-commerce opportunities in South-East Asia. <\/p>\n\n\n\n
During the event, the development of the e-commerce sector in the region was discussed, highlighting the implications for Italian companies. <\/p>\n\n\n\n
The speakers of the event were Giulia Ajmone Marsan (Strategy and Partnership Director at ERIA), Tito Costa (partner at Global Founders Capital), and Marco Ogliengo (founder and CEO of ProntoPro). <\/p>\n\n\n\n
ASEAN countries have increased their investments in the digital sector, whose growth has been impressive in recent years. Three factors have favoured the development of the sector in the region: technological progress, demography and - paradoxically - the low level of traditional infrastructure. <\/p>\n\n\n\n
E-commerce represents a possible solution to market imperfections in Southeast Asia. However, the sector is still complex and has not yet reached its full potential. <\/p>\n\n\n\n
ASEAN's e-commerce market is expected to be worth $350 billion by 2025. <\/p>\n\n\n\n
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