{"id":4561,"date":"2021-05-18T07:34:40","date_gmt":"2021-05-18T07:34:40","guid":{"rendered":"https:\/\/www.itasean.org\/?p=4561"},"modified":"2021-05-18T07:38:32","modified_gmt":"2021-05-18T07:38:32","slug":"goto-il-nuovo-colosso-delle-commerce-asean","status":"publish","type":"post","link":"https:\/\/www.itasean.org\/en\/goto-il-nuovo-colosso-delle-commerce-asean\/","title":{"rendered":"GoTo: the new ASEAN e-commerce giant"},"content":{"rendered":"<h2>Gojek and Tokopedia announce the merger into a new entity to challenge Grab and Sea.<\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\" class=\" translation-block\">Gojek and Tokopedia <a href=\"https:\/\/www.businessoffashion.com\/news\/global-markets\/tokopedia-and-gojek-to-form-goto-in-18-billion-merger\" target=\"_self\"><u>have recently confirmed<\/u><\/a> the rumours of recent weeks by announcing their merger. GoTo, the resulting e-digital platform, will be a new ASEAN e-commerce giant worth over <a href=\"https:\/\/www.techinasia.com\/sources-gojek-tokopedia-form-combined-company-goto-once-18b-merger-finalized\" target=\"_self\"><u>$18 billion<\/u><\/a>. This news comes at a time when the tech industry, and especially digital commerce, has recently been extremely dynamic.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">The sense of urgency that accompanies the creation of GoTo is significant, suggesting that it might be the only way for both companies to gain a more relevant role in their target market.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Tokopedia and Gojek are two important scale-ups, both Indonesia-based, and both with excellent fundamentals and bright growth prospects in their respective markets.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Tokopedia is an e-commerce platform, one of the top five in ASEAN, while Gojek is undoubtedly the leader in shared mobility in the national market.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Both companies are very promising and have proven to be able to compete on a large scale, thanks to the characteristics of their country of origin. With a population of more than 270 million (the fourth largest in the world) and an economy that was booming before Covid (+5% in 2019 before dropping by 2.1% in 2020), Indonesia is one of the most attractive markets for e-commerce.\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">In addition, Tokopedia has received funding rounds of $2.8 billion to enhance its e-commerce platform and can boast names such as SoftBank, Google and Alibaba among its investors.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">On the other hand, Gojek has a portfolio of investors of the calibre of Facebook, PayPal, Visa and MUFG (Japanese banking giant) amounting to over $5 billion, and is a definite promise of digital mobility, comparable to Uber in its early years in the US.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Both have not only excellent foundations but also the necessary funds and access to Asia's best-in-class ICT infrastructure.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">The cause of the merger between Tokopedia and Gojek must therefore be sought outside, especially in the threat posed by other competitors. In this respect, the golden rule of e-commerce applies: agglomeration and centralisation are synonymous with power and a guarantee of survival.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\" class=\" translation-block\">On one side, in fact, the two companies have to deal with the exploit of <a href=\"https:\/\/www.grab.com\/sg\/\" target=\"_self\"><u>Grab<\/u><\/a> - the largest shared mobility platform in Southeast Asia with 200 million users - which has announced an imminent listing on NASDAQ for over $40 billion. Grab is the region's first true super-app, the first example of an all-encompassing mobile application that includes social networking, digital payment, e-commerce, mobility and financial services: hence its motto, 'The Everyday Everything app'. Everything suggests a strategic desire to achieve rapid international expansion, as well as an explicit ambition to become the undisputed leader in the ASEAN region.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">On the other hand, Tokopedia and Gojek have to compete with giants such as Sea, which is beginning to represent a major competitor in the Indonesian market as well. The Singaporean group continues to invest relentlessly to increase its presence in individual local markets in the region: with a stellar capitalisation, it has the power to exclude other players from many digital markets in the region.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gojek e Tokopedia annunciano la fusione in un nuovo soggetto chiamato a sfidare Grab e Sea. Ecco come cambia il mercato dell&#8217;e-commerce del Sud-Est asiatico Gojek e Tokopedia hanno\u00a0confermato\u00a0i rumors delle scorse settimane, annunciando la loro fusione. GoTo, la piattaforma che ne nascer\u00e0, sar\u00e0 un nuovo gigante e-commerce ASEAN da oltre\u00a018 miliardi\u00a0di dollari.Una notizia che<a class=\"btn btn-primary more-link\" href=\"https:\/\/www.itasean.org\/en\/goto-il-nuovo-colosso-delle-commerce-asean\/\">Continue reading<\/a><\/p>","protected":false},"author":972,"featured_media":4562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"Tribe__Tickets_Plus__Commerce__WooCommerce__Main","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":""},"categories":[512,89],"tags":[105,291,157,324],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GoTo: il nuovo colosso dell&#039;e-commerce ASEAN - Associazione Italia Asean<\/title>\n<meta name=\"description\" content=\"Gojek e Tokopedia annunciano la fusione in un nuovo soggetto chiamato a sfidare Grab e Sea. Ecco come cambia il mercato dell&#039;e-commerce del Sud-Est asiatico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itasean.org\/en\/goto-il-nuovo-colosso-delle-commerce-asean\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoTo: il nuovo colosso dell&#039;e-commerce ASEAN - Associazione Italia Asean\" \/>\n<meta property=\"og:description\" content=\"Gojek e Tokopedia annunciano la fusione in un nuovo soggetto chiamato a sfidare Grab e Sea. 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