{"id":83920,"date":"2025-09-26T11:12:00","date_gmt":"2025-09-26T11:12:00","guid":{"rendered":"https:\/\/www.itasean.org\/?p=83920"},"modified":"2025-09-27T11:14:21","modified_gmt":"2025-09-27T11:14:21","slug":"mihas-2025-la-malesia-al-centro-delleconomia-halal-globale","status":"publish","type":"post","link":"https:\/\/www.itasean.org\/en\/mihas-2025-la-malesia-al-centro-delleconomia-halal-globale\/","title":{"rendered":"MIHAS 2025: Malaysia at the Center of the Global Halal Economy"},"content":{"rendered":"<h2><em>With over 2,300 exhibitors from 45 countries, the Kuala Lumpur trade fair confirms itself as the international hub for halal innovation and business, offering Italian companies a strategic springboard to become key players in Asian, Middle Eastern, and African markets<\/em><\/h2>\n\n\n\n<p>The halal sector has long been one of Malaysia\u2019s strategic assets on the international stage, and the Malaysia International Halal Showcase (MIHAS) is its most important global showcase. Since 2004, when it was launched as a visionary government initiative, MIHAS has grown to become the world\u2019s largest event dedicated to halal trade, with an economic and diplomatic impact that goes far beyond ASEAN\u2019s borders. At the 2024 edition, business worth over 4.3 billion ringgit was generated and memoranda of understanding worth hundreds of millions were signed, demonstrating how the fair has become a catalyst for international trade and cooperation.<\/p>\n\n\n\n<p>The 2025 edition, the twenty-first, is expected to be the most significant ever: MATRADE, the government agency that promotes Malaysian exports, anticipates the participation of more than 2,300 exhibitors from 45 countries, with over 45,000 professional visitors expected. The chosen theme, \u201cPinnacle of Halal Excellence\u201d, highlights the ambition to combine innovation, sustainability, and digitalization, transforming the halal sector into a laboratory of inclusive and resilient growth. Today, MIHAS is no longer just about food: it encompasses pharmaceuticals, medical devices, Islamic finance, modest fashion, cosmetics, and \u201cMuslim-friendly\u201d tourism, reflecting the diversification and maturity of the global halal economy.<\/p>\n\n\n\n<p>One of the most relevant innovations this year is the expansion of the MIHAS Knowledge Hub, a permanent digital platform that turns the event into a 365-day commercial ecosystem. Through webinars, expert sessions, market data, and real-time matchmaking, exporters gain continuous access to strategic information and a global network of buyers, moving beyond the logic of a single trade fair. In 2024, the parallel International Sourcing Programme (INSP) facilitated over 2,500 business meetings and generated contracts worth more than one billion ringgit; in 2025, the goal is to consolidate and expand this success.<\/p>\n\n\n\n<p>In this context, European participation takes on particular importance. For Italy, internationally recognized for the quality of its \u201cMade in Italy\u201d products, MIHAS represents a strategic springboard to bring its goods\u2014ranging from agri-food to cosmetics, from fashion to light engineering\u2014into a sector founded on values of integrity and authenticity. Precisely for this reason, ahead of MIHAS 2025, an unprecedented collaboration has been launched with the Italian Chamber of Commerce for Southeast Asia (CCISEA), based in Milan, and with the World Halal Authority (WHA). The goal is to encourage Italian companies to present themselves in Kuala Lumpur with a certified and competitive halal offering, ready to capture the growing demand from Asian, Middle Eastern, and African markets.<\/p>\n\n\n\n<p>This initiative reflects Italy\u2019s growing interest in a sector already worth hundreds of billions of dollars globally, which will continue to expand, driven by consumers increasingly attentive to product quality, traceability, and sustainability. While Malaysia consolidates its role as the world\u2019s halal economy hub, it also offers foreign exporters a unique platform to become key players in a rapidly transforming market.<\/p>\n\n\n\n<p>According to Mr. Ravidran Manogaran, Consul and Trade Commissioner of Malaysia in Milan, MIHAS (Malaysia International Halal Showcase) \u201cis an excellent platform for Italian companies\u2014renowned for their quality and excellence\u2014to expand beyond traditional markets. More than just a regional event, MIHAS is globally recognized and offers Italian businesses a strategic opportunity to present their high-end products to an international audience of buyers and investors. The exhibition ensures valuable B2B matchmaking, networking, and exposure to a wide ecosystem of global partners. Participating in MIHAS allows Italian companies to build trust, create new partnerships, and establish a strong presence in a sector that values integrity and authenticity,\u201d explains Mr. Ravidran, who is convinced that, \u201cwhile MIHAS helps Malaysia grow globally, it can also support Italian brands, particularly those under the \u2018Made in Italy\u2019 label, in becoming authentic global halal brands.\u201d&nbsp;<\/p>\n\n\n\n<p>For Italian companies, therefore, MIHAS is not just a trade fair but an opportunity to enter global value chains, access highly targeted business matching tools, and build trusted relationships with international partners. It is a gateway to a vast and diverse economic community, which increasingly looks to Italian excellence as a synonym for quality and authenticity.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con oltre 2.300 espositori da 45 Paesi, la fiera di Kuala Lumpur si conferma hub internazionale per innovazione e business halal, offrendo alle imprese italiane un trampolino strategico per diventare protagoniste nei mercati asiatici, mediorientali e africani Il settore halal \u00e8 da anni uno degli asset strategici della Malesia sul piano internazionale, e la Malaysia<a class=\"btn btn-primary more-link\" href=\"https:\/\/www.itasean.org\/en\/mihas-2025-la-malesia-al-centro-delleconomia-halal-globale\/\">Continue reading<\/a><\/p>","protected":false},"author":12,"featured_media":83921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":""},"categories":[512,169],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - 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